Stimulus advertising was tasked with updating the Dominion 7 Architects logo for a more modern, yet established feel. I kept a structural, more masculine appearance for the designs and kept a similar blue to their current logo.

For this logo, I chose to execute a badge-style logo with a structural appearance. I chose a sans-serif font that had a heavy weight and geometric look to it. I chose a complimentary, saturated color palette for this option to be eye-catching and bold.

For this logo, I chose to include the D7 Monogram as an interconnected mark. This creates a sense of continuity and cohesion within the logo mark. I utilized a similar blue to the one in their original logo, and a darker blue to complement it.

For this logo, I chose a very structural, block sans-serif font for the D7. I enclosed the logo mark in a square shape to convey a sense of structure and tradition.